TL;DR, Video Research says Whisper of the Heart aired on NTV May 1 and earned a 7.5% Kanto rating. NHK’s live-action Thus Spoke Kishibe Rohan aired May 3 and earned 2.1%.
Video Research reported two standouts this week. 1% in the Japanese animation TV ratings April 27 May 3 window. These figures are household estimates for greater Tokyo from Video Research.
They reflect the share of people watching live during broadcast and exclude time shifted playback. That context helps explain why an evening movie and an afternoon special land different outcomes.
What the April 27-May 3 Japanese animation TV ranking shows
The weekly Japanese animation TV ranking for Apr 27-May 3 centered on two airings tied to anime. NTV ran Studio Ghibli’s film Whisper of the Heart in prime time, and NHK scheduled the live-action film Thus Spoke Kishibe Rohan: At a Confessional for late afternoon in Kanto. Both drew measurable audiences across the region during the tracked week.
- Whisper of the Heart: NTV, Friday, May 1, 9:00 p.m., rating 7.5% in Kanto, as reported by Video Research’s household metric.
- Thus Spoke Kishibe Rohan: At a Confessional: NHK, Sunday, May 3, 4:10 p.m., rating 2.1% in Kanto, as reported by Video Research’s household metric.
Video Research supplies these Kanto region TV ratings using a household survey panel across greater Tokyo. The figures estimate the percentage of the population watching live in each timeslot, not recordings. For the Japanese animation TV ratings April 27 May 3 period, that method captured both broadcasts exactly as they aired.
Comparisons should account for day, channel, and slot. m. m.
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Why Whisper of the Heart earned 7.5% on NTV
Directed by Yoshifumi Kondō, Whisper of the Heart aired nationwide on NTV on Friday, May 1 at 9:00 p.m. The broadcast posted a 7.5% Whisper of the Heart TV rating in Kanto, according to Video Research. Among anime-linked airings that week, it was the higher figure.
- Network and time: NTV May 1 9:00 p.m. (Friday prime time)
- Rating: 7.5% Kanto estimate from Video Research
- Credits: Directed by Yoshifumi Kondō, from Studio Ghibli
The number reflects live viewing during the slot under the survey method. It expresses the share of the population watching at that moment, not cumulative reach. Time shifted recordings do not add to the figure.
m. placed the title in a familiar movie window. While causes are outside this report, the result adds a clear datapoint for Studio Ghibli TV ratings on broadcast.
Comparisons with other films should account for slot and channel.
Thus Spoke Kishibe Rohan’s NHK rating and how Kanto ratings are measured
The live-action Thus Spoke Kishibe Rohan: At a Confessional aired on NHK May 3 4:10 p.m., and the broadcast posted a 2.1% rating, according to Video Research. That figure reflects viewing at that time in Japan’s Kanto area.
Yoshifumi Kondo and Studio Ghibli’s Whisper of the Heart aired on NTV on Friday, May 1 at 9:00 p.m. and earned a 7.5% rating. Both results come from Video Research.
Here is how the numbers are defined. The television ratings above are an estimate of the percentage of the population that watch a given program. They rely on data from a survey of households in Japan’s Kanto region.
The results do not count recordings that viewers watch later. So if a viewer records a film and plays it back after the broadcast, that audience is outside these figures. Because they are built from a household survey, the numbers are estimates rather than a direct census.
They indicate how many people watched at broadcast time in Kanto, using the household panel as the basis for the calculation. In short, this is how TV ratings are measured for the Video Research Kanto region reports cited here. The same method applies to both broadcasts listed above.
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Related: live-action adaptations.
Source: ANN